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Channel: Commercial Banking – The Digital Transformation Blog
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How Digital is Transforming Banking Customer Experience (CX)

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I had an interesting conversation recently that circled around the question: “Could finding new banking services be more like shopping at Amazon?” For example, why can’t we compare products easily, add them to a shopping cart, and click a big “Buy” button like we can for just about every other consumer product? Just posing this question shows the impact that rising consumer expectations are having on...

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